Over the past two years, it has become such a ratings and advertising sensation that it is largely responsible for the recent sale, this summer, of its parent company, Scripps Networks Interactive, to Discovery Communications for $11.9 billion. Many viewers - in red states and blue cities, in rent-controlled studio apartments and 6,000-square-foot McMansions - confess it’s a bedtime ritual, prelude to a night spent dreaming of ceramic-tile backsplashes and double-sink vanities. It unspools with the same bland cheerfulness as Leave It to Beaver, and its heart is in the same place. HGTV was the third-most-popular network on cable television in 2016, a 24/7 testament to the powers of Target chic, the open-plan kitchen, and social conservatism. They love one another they never quarrel they worship together at the Church of Home Depot in the Parish of Lowe’s. Or, as HGTV calls the two halves of the binary: They are General Contractor and Designer, and this particular pair have come to Las Vegas to make a quick buck by flipping foreclosures.īristol and Aubrey Marunde are the stars of Flip or Flop Vegas , and they have brought the HGTV formula - an endless loop of television in which the dreams of women are made manifest by the swinging sledgehammers of men - to the quivering edge of reductio ad absurdum. Who are these gendered stereotypes of yesteryear, the muscle-bound dumdum and the easily terrified screamer? They are Man and Woman, irreducible and impervious to the political or sexual fashions of an era.
Big sean beware genre Patch#
Moments earlier, we have seen a dead cockroach lying boots up on a patch of white carpet, provoking the high-pitched screech of a woman. Photo-illustration by Gluekit A house - and a life? - transformed for the cameras.Ī man in the desert touches flame to a snaking trail of gasoline, and as fire whips across a blasted stretch of earth, coming dangerously close to his parked monster truck, he leans back, extends his open arms to the sky, and calls out, “I am all that is man!”
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